Dylan appears in Chrysler’s SuperBowl advert

Many people watching the SuperBowl on Sunday may have been surprised to see folk superstar Bob Dylan making an appearance.

Bob Dylan in Chrysler advert, first shown during the SuperBowl
Bob Dylan in Chrysler ad

While the Red Hot Chili Peppers and Bruno Mars were highly impressive during the halftime show, it was another hugely respected musician that got many people’s tongues wagging.

Dylan appeared during the commercial break in an advert for Chrysler cars. The Times They Are a Changing star narrated the two minute advert which warmly paid homage to the history of the classic car company.

The advert showed images of Americana and had a patriotic script which spoke about the things that made the country great. Dylan talks about how the company is a symbol of American pride.

He says: “Detroit made cars and cars made America”. He adds that the cars are made with the one thing you can’t import from anywhere else: American pride.

The advert break during the SuperBowl is often an event in itself and a well-executed ad can have people talking for days afterwards. It is such a highly prestigious and sought after time slot that companies will gladly pay up to a million dollars for a 30 second advert.

It isn’t the first time Dylan has appeared in an advert. He has previously appeared in an ad for lingerie company Victoria’s Secret in 2004 and in 2007 he advertised another classic American car, the Cadillac.

Have a look at the advert in full below, as well as his previous ads for Cadillac and Victoria’s Secret.


Chrysler

Cadillac

Victoria’s Secret

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By Michael Kehoe

Michael Kehoe is a writer for Irish Music Daily and Ireland Calling. His favourite Irish Music bands are Flogging Molly and the Dropkick Murphys.